We undertook the filming of the Cybex Priam Launch at the Ace Hotel in Shoreditch. An excellent day where bloggers, press, buyers and selectively invited mums had the chance to get to grips with the entire Cybex range and also see how the design team were inspired – distinctively combining functionality and style.
It was a great venue to hold the launch, providing plenty of space for attendees to test out the Cybex range and explore all of the various different modes and settings of the travel systems and other products.
Video link coming soon.
We provided the Cybex London Launch event photographers to shoot and instantly print pictures of the attendees!
An excellent and different way to engage attendees in the brand/product launch.
Mothers and babies were invited to pose with a large instagram style board, the photo was instantly printed and framed an given as a keep sake.
Not only was this solution fun, but those who had photos later took photos of their photo and uploaded to various social media sites increasing the viral marketing reach even further.